About DSG Latinovations

Dewey Square Group Launches DSG Latinovations, New Practice Focuses on Hispanic Community

Oct. 2, 2007, Washington, D.C. – Intent on building on its experience as one of the country’s leading public affairs firms, the Dewey Square Group today announced the launch of DSG Latinovations, the firm’s new venture to tap the country’s fastest growing population.

DSG Latinovations will be led by former DNC Communications Director Maria Cardona and former Congressional Hispanic Caucus Executive Director Maria Robles Meier, bringing decades of experience in communication strategies, coalition building and marketing within the Hispanic community. Cardona is based in DSG’s Washington office and Meier is based in the firm’s office in Los Angeles.

“The very fabric of America is markedly different in this generation than in any generation before it,” said DSG Chairman Chuck Campion. “Today, the success of a growing number of public policy initiatives and products depend in no small part upon the ability to build support among the Hispanic community. DSG Latinovations can become Washington’s strongest Hispanic public affairs firm by building that support with some of the country’s leading Hispanic strategists.”

As the buying power of Latino consumers approaches $1 trillion and many states experience rapid growth among Latino populations, effective communication, outreach and marketing demand strategies that include these communities.

“Hispanic Americans are far from a monolithic community, and reaching them effectively is imperative but can be challenging as it needs to be done in an appropriate manner,” Cardona said. “DSG Latinovations was created to help the public and private sectors build relationships with, navigate and successfully tap into the distinct and growing communities throughout.”

DSG Latinovations currently represents Fortune 500 companies in the technology, finance, health care and automotive industries.

“We are proud to bring together DSG’s diverse set of services and talents and apply them to help ensure that the power and voice of the Hispanic community is known and heard” Meier added.

Joining Cardona and Meier at DSG Latinovations will be DSG Principal Cynthia Jasso Rotunno, a former special assistant to the President and former White House chief of staff for the Political Affairs Office and DSG Associate Carissa Faña, a former policy analyst for Congresswoman Nydia M. Velázquez.